Lorenzana discusses with Metaldeza the opportunities offered by the security and defence sector
Santiago de Compostela, 5 August 2026 The Minister of Economy and Industry, María Jesús Lorenzana, highlighted, in a meeting with Metaldeza executives, the company’s potential to diversify its activity and enter the security and defence sectors. Thus, she pointed out that the company, based in Lalín (Pontevedra), can become a benchmark thanks to its commitment […]
Lorenzana highlights the role of Galician business confederations in defending the interests of SMEs and self-employed workers
Santiago de Compostela, August 4, 2026 The Regional Minister of Economy and Industry, María Jesús Lorenzana, held a working meeting with the heads of the four Galician business confederations to analyze their main needs and concerns. At the end of the meeting, Lorenzana highlighted the work carried out by these organizations in representing and defending […]
Brand positioning as a distinctive feature
In today’s highly competitive market, standing out from the competition is essential to a company’s success. Brand positioning goes beyond an online presence: it also encompasses the meaning that the public associates with a company. And it is precisely that meaning that can become its greatest competitive advantage. What is brand positioning? Brand positioning is […]
