Five keys to positive language and communication at work
In any professional environment, the way we communicate has a direct impact on the quality of relationships, the work atmosphere, and the results we achieve. The words we choose influence both how we perceive reality and how other people interpret our messages. For this reason, developing positive communication has become an essential skill for improving […]
Marketing digital: keys to connecting with the 21st century audience
Digital transformation has profoundly altered the relationship between businesses and consumers. The emergence of social media, the expansion of mobile devices, and immediate access to information have shaped a new communicative landscape in which the power of the audience is greater than ever. Traditional marketing, based on unidirectional messages, has given way to a bidirectional […]
The Xunta highlights collaboration between leading companies and startups as a driver of Galician innovation
The director of Igape, Covadonga Toca, took part today in the inauguration of the “Conecta Empresas” conference, where she highlighted that Galicia is “consolidating an increasingly strong collaborative culture.” She emphasised the region’s progress in its innovation ecosystem, with a growing structure that now includes more than 400 technology companies, nearly 3,000 qualified jobs, and […]
How to turn an idea into an asset: the path to registering a trademark or patent
Every innovation is born from an idea, a thought, an improvement, a solution… something that can make a difference. But an idea, however brilliant it may be, is fragile if it is not protected. Registering a trademark or patent is the step that transforms that intuition into an asset with real value, into a business […]
Strategic pricing in SMEs, models that improve the margin
Price is the most sensitive variable of the margin in an SME. A small adjustment, well-founded, can increase profitability without increasing costs or additional sales. A disproportionate adjustment can create a scenario where sales cannot be sufficient to maintain the production apparatus. To treat pricing with rigor, it is advisable to start from clear concepts, […]
Rueda highlights the important role of family businesses in the good performance of the Galician economy
He states that the investments made by these entities have “more perspective, more security and greater commitment to the country.” “The family business is Galicia Calidade in its purest form,” he stresses. These types of companies account for more than 80% of all private sector employment in the region and contribute over 85% of the […]
Digital strategy: how to leverage social media with valuable content (content marketing)
Business communication is evolving from a unidirectional model to a conversational model in which users not only receive a message, but create, comment on, and share it. Business communication has become a pivot. In this context, content becomes the main resource for differentiation in a saturated ecosystem. The key is no longer to publish a […]
Lorenzana reaffirms the Xunta’s commitment to the expansion of the San Cibrao das Viñas industrial estate
“The San Cibrao industrial estate has a solid industrial base spanning various sectors and aims to continue growing,” she said, stressing that supporting the industrial future of the entire area is also essential from the perspective of territorial balance and cohesion. San Cibrao das Viñas (Ourense), 14 November 2025 The Regional Minister for Economy and […]
The environmental factor in Galician ventures
The analysis of your company should not be limited to checking profitability, growth projections, and financial stability through its ratios. In recent years, it has become essential to incorporate environmental sustainability as a fourth evaluation axis, because it impacts regulatory risk, access to financing, relationships with clients, and competitiveness. Measuring margins, liquidity, and leverage, alongside […]
Rueda highlights the importance of investing in R&D&I and supporting innovative business initiatives to generate new employment opportunities in Galicia
He notes that Unirisco’s work shows that investing in science is not only necessary but also profitable He highlights the forthcoming expansion of the network of business accelerators, which next year will add two new ones focused on health and wellbeing, and on renewable energies In 2026, the Xunta will allocate more than 47 million […]
