Apps, Software, and Digital Brands: A Practical Guide to Protecting Innovation
In the entrepreneurial and technological ecosystem, innovation is the main asset. A good idea, a functional app, or a digital solution can make a difference in the market, but they are also especially vulnerable to copying, misuse, or appropriation by third parties. Protecting innovation is not just a legal matter — it is also a […]
Seed-stage valuation, realistic methods when the track record doesn’t dictate yet
Valuing a seed-stage company is not about “guessing” what it is worth, but about agreeing on a reasonable entry price today, knowing that the real value will be demonstrated through the milestones of the next 12 to 18 months. The problem is clear: there is no stable income statement yet, the product may still be […]
Building a strong brand: the secret to standing out in the market
In today’s business environment, where competition is increasingly intense and products are growing ever more similar, building a strong brand has become a determining factor for commercial success. A brand is not simply a logo or a name, but the set of perceptions, emotions, and experiences that consumers associate with a product or service. This […]
5 keys to managing talent with a strategic vision in 2026
Talent management no longer depends solely on intuition or experience as it did a few years ago. Today, companies that want to grow sustainably must incorporate new working models, technology, and data analysis to attract, retain, and develop the people who are part of the project. Looking ahead to 2026, the difference between attracting talent […]
Content that sells: how to create stories that inspire action
Narrative has always been a fundamental tool for connecting with people, but in today’s context of digital marketing and corporate communication, storytelling has become a strategic necessity. The content that truly sells is not that which simply informs about a product or service, but that which creates an emotional connection and inspires the audience to […]
Veto rights, drag-along and tag-along: the three clauses that define a seed-stage shareholders’ agreement
In a seed-stage round, the shareholders’ agreement is where much of the future relationship is decided, even though the company is small. The investor’s objective is usually to protect their investment and ensure clear exit rules. The founding team’s objective is to preserve operational agility and avoid being blocked on day-to-day decisions. Good negotiation does […]
The 6 myths that destroy startups (and that many people keep repeating)
Most startups don’t fail for lack of ideas, but because of myths that become operational truths. These are phrases that sound good, get repeated in conversations and, without realising it, guide decisions. The problem is that they tend to push teams to spend before the time is right, to hire poorly, or to chase metrics […]
Digital advertising campaigns: from creativity to return on investment
Digital advertising has radically transformed the marketing landscape in recent decades, becoming a fundamental pillar for companies seeking to maximise their reach and optimise their financial resources. The evolution from the static banners of the nineties to today’s sophisticated programmatic campaigns demonstrates a paradigm shift in which creativity and economic profitability must converge in a […]
How to protect your brand when collaborating with an influencer: key contracts for SMEs and self-employed individuals
Collaborations with influencers have become a common marketing tool for SMEs and entrepreneurial projects as they allow reaching new audiences, improving visibility, and strengthening the brand. But for this strategy to be safe, it is essential to legally protect the company’s identity and assets from the start. Most common types of collaboration Before signing any […]
The Xunta informs in As Pontes of the “historic package” of grants activated this year to support the Galician productive fabric
Igape’s director, Covadonga Toca, takes part in the opening of the “Grants and support instruments for businesses” seminar, organised by the SEARA Business Association She recalls that the Galician Government has active in 2026 support lines worth more than €280 million to strengthen competitiveness, innovation, internationalisation and business financing She highlights the new call for […]
