Why is it important to work on personal branding if you have a small business?
Even though it may not seem like it, branding (or personal branding) has become a strategic tool for freelancers, entrepreneurs, and small businesses when it comes to positioning their company in the market. It’s not just about having an online presence, but about conveying a solid, coherent, and differentiating professional identity. Although the concept of […]
Strategy for the Internationalization of Galician Companies: How to Expand Abroad
Internationalizing a company means expanding its operations to foreign markets by offering products or services in other countries. This process involves adapting the organizational structure to strategically position the company beyond national borders. In today’s global and increasingly competitive market, this step not only offers growth opportunities but may also be essential for the survival […]
Data and Artificial Intelligence: How to Understand and Anticipate Your Customers’ Needs
Artificial intelligence (AI) learns and continuously improves from the data it processes, allowing you to anticipate what your customers are looking for. This makes it possible to better understand their needs and offer personalized solutions, enhancing their engagement and increasing your sales. The role of AI in the customer experience AI is used to improve […]
Financing for Growth: The Best Options for Galician Companies in 2025
The year 2025 will be decisive for the development of Galician companies, thanks to a set of funding measures and programs aimed at boosting their growth and consolidation in an increasingly competitive market. The Xunta de Galicia is actively working to energize the business fabric, especially in key areas such as innovation and competitiveness, through […]
Data and Artificial Intelligence: How to Understand and Anticipate Your Customers’ Needs
Artificial Intelligence (AI) learns and continuously improves from the data it processes, enabling you to anticipate what your customers are looking for. This makes it possible to better understand their needs and offer personalized solutions, enhancing their engagement and increasing your sales. The Role of AI in the Customer Experience AI is used to improve […]
Do you need to be on every social media platform?
It’s a constant bombardment. We constantly hear that we must be on Instagram, TikTok, or LinkedIn. And we’re told that if we don’t have active profiles on these platforms, we don’t exist. Many business owners take this idea as an obligation and jump into the world of social media without a strategy—filling their profiles with […]
**Rural Entrepreneurship in Galicia: Innovation and Opportunities Beyond the Cities**
Galicia continues to establish itself as one of the most innovative regions in Europe, especially in the field of entrepreneurship. It was recently awarded the distinction of European Entrepreneurial Region 2025, a recognition of Galicia’s ability to promote innovation and new business initiatives, particularly in rural areas. In this context, rural entrepreneurship in Galicia is […]
SWOT Analysis: Essential Tool for Strategic Planning of Galician Companies
SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a tool used in organizations to evaluate competitive position, examine internal and external factors, and develop effective strategic planning. This analysis is designed to provide a realistic view, based on data and facts, of an organization’s strengths and weaknesses, as well as the opportunities […]
Product Diversification: Strategies to Increase Market Competitiveness
The diversification of products is a fundamental strategy to expand the offer and reach new markets. This process involves broadening the range of products or services of an organization, adapting to market needs or reaching new customers. Proper planning and organization are essential to ensure that diversification aligns with the company’s objectives and enables effective […]
The importance of customer loyalty: Key factors for success in Galician commerce.
Customer loyalty is an essential process for any business looking to thrive in the long term. It not only helps maintain a solid relationship with consumers, but also strengthens the brand against competition. Getting customers to continue betting on us, buy frequently, and recommend our products or services is a more profitable strategy than constantly […]
