Participation in international trade fairs: how to maximize return on investment for Galician SMEs
International trade fairs are a strategic opportunity as they help achieve a leap abroad. They represent a way to open new markets, find distributors, present products, or learn about trends. However, they involve an economic and time effort, so we must commit to preparation in advance. 1. Establish Objectives We need to know why we […]
Generative AI Integration in Business Processes: Practical Cases in the Galician Business World
Generative artificial intelligence is a type of AI focused on creating content, such as data, images, texts, music, and other formats through advanced algorithms and machine learning models. It is a highly creative and surprisingly realistic tool, ideal for bringing new projects to life. Among its applications, the automation of tasks such as writing articles, […]
Neuromarketing applied to Galician products: techniques to emotionally connect with the consumer
Neuromarketing is a discipline that combines marketing and neuroscience to understand how we react to commercial stimuli. It analyzes how our brain processes the information it receives before, during and after a purchase. And the key fact is that over 85% of purchasing decisions are unconscious, that is, based on emotions and not on logic. […]
Professional Trade Fairs: The Importance of Human Contact in the Age of AI
We live in an increasingly digitalized world, where Artificial Intelligence is knocking strongly at the door and threatens to replace humans in many tasks. It is precisely in this highly “technological” context that professional trade fairs play a crucial role and help to “humanize” business opportunities, as well as the management and building of interpersonal […]
Why is it important to work on personal branding if you have a small business?
Even though it may not seem like it, branding (or personal branding) has become a strategic tool for freelancers, entrepreneurs, and small businesses when it comes to positioning their company in the market. It’s not just about having an online presence, but about conveying a solid, coherent, and differentiating professional identity. Although the concept of […]
Strategy for the Internationalization of Galician Companies: How to Expand Abroad
Internationalizing a company means expanding its operations to foreign markets by offering products or services in other countries. This process involves adapting the organizational structure to strategically position the company beyond national borders. In today’s global and increasingly competitive market, this step not only offers growth opportunities but may also be essential for the survival […]
Data and Artificial Intelligence: How to Understand and Anticipate Your Customers’ Needs
Artificial intelligence (AI) learns and continuously improves from the data it processes, allowing you to anticipate what your customers are looking for. This makes it possible to better understand their needs and offer personalized solutions, enhancing their engagement and increasing your sales. The role of AI in the customer experience AI is used to improve […]
Financing for Growth: The Best Options for Galician Companies in 2025
The year 2025 will be decisive for the development of Galician companies, thanks to a set of funding measures and programs aimed at boosting their growth and consolidation in an increasingly competitive market. The Xunta de Galicia is actively working to energize the business fabric, especially in key areas such as innovation and competitiveness, through […]
Data and Artificial Intelligence: How to Understand and Anticipate Your Customers’ Needs
Artificial Intelligence (AI) learns and continuously improves from the data it processes, enabling you to anticipate what your customers are looking for. This makes it possible to better understand their needs and offer personalized solutions, enhancing their engagement and increasing your sales. The Role of AI in the Customer Experience AI is used to improve […]
Do you need to be on every social media platform?
It’s a constant bombardment. We constantly hear that we must be on Instagram, TikTok, or LinkedIn. And we’re told that if we don’t have active profiles on these platforms, we don’t exist. Many business owners take this idea as an obligation and jump into the world of social media without a strategy—filling their profiles with […]
