Lorenzana highlights the role of Galician business confederations in defending the interests of SMEs and self-employed workers
Santiago de Compostela, August 4, 2026 The Regional Minister of Economy and Industry, María Jesús Lorenzana, held a working meeting with the heads of the four Galician business confederations to analyze their main needs and concerns. At the end of the meeting, Lorenzana highlighted the work carried out by these organizations in representing and defending […]
Brand positioning as a distinctive feature
In today’s highly competitive market, standing out from the competition is essential to a company’s success. Brand positioning goes beyond an online presence: it also encompasses the meaning that the public associates with a company. And it is precisely that meaning that can become its greatest competitive advantage. What is brand positioning? Brand positioning is […]
How does a person shop on the Internet? Behavior and decision-making criteria
Understanding the behavior of users and potential customers online is essential: what factors are decisive when making online purchases, and how a website’s design influences customer decision-making. Emotions and Familiarity: The Foundation of the First Impression First impressions are critical in the online environment. Given the constant stream of stimuli users are exposed to, that […]
Summer homework to prepare for a good start in September
What if the best time to improve your business was now? Does the expression “making your August” sound familiar? We use it to talk about businesses that concentrate a good part of their income in just a few weeks. But, in reality, not all businesses “make their August”… in August. Every sector has its own […]
Communicating my project: what to consider to showcase the value of my business idea
The viability of a business project does not depend exclusively on the technical quality of its product or service, but also on the entrepreneur’s ability to build a coherent narrative that connects with the target audience. In today’s market, saturated with stimuli and competing offers, strategic communication becomes the key mechanism for transforming an abstract […]
The employee as content creator, the new trend in corporate communication
Who are the people that offer the highest reliability when it comes to conveying an organization’s message? Without a doubt, those who are part of its team. Listening to recommendations, for better or worse, from the company they work for is going to deeply influence the brand reputation that citizens form. That is why, at […]
Business Viability: The filter that distinguishes dreams from sustainable projects
Every company starts with an intuition. It is what we commonly call a “dream”: the identification of an opportunity that promises to change the entrepreneur’s life or the market. However, business statistics are relentless: a high percentage of new initiatives fail within their first three years of life. In most cases, the collapse is not […]
From trust to growth: the value of customer recommendations
In today’s business ecosystem, where advertising saturation and market volatility are the norm, organizations face a major challenge: the erosion of trust. For any entity, understanding that sustainable growth no longer comes exclusively from capturing new leads, but from cultivating a demanding customer base, is fundamental. This is where loyalty and referral programs become high-value […]
Strategic planning: turning objectives into results
In today’s business ecosystem, the difference between success and stagnation does not lie in a lack of ideas, but in the ability to execute them. Many organizations possess inspiring visions and ambitious goals, but encounter an invisible barrier when it comes to materializing them. Strategic planning should not be understood as a static and heavy […]
Industrial safety: The invisible foundation of business competitiveness
Often, the success of a company is measured by its sales figures or its capacity for innovation. However, there is a silent pillar that underpins the entire structure: industrial safety. Far from being a mere administrative formality or a set of restrictions, safety is the engine that guarantees business continuity. A Strategic Asset Industrial safety […]
