Influence marketing: leveraging creators’ voices to boost brands
Influencer marketing is one of the most effective social media strategies for SMEs that want to consolidate their business and reach a broader audience. It involves collaboration with content creators and allows us to promote the brand and gain visibility. Some benefits of working with influencers Building trust: Influencers already have a community that trusts […]
The importance of choosing the right social media networks for your business
In the digital era, social media has become an essential tool for communication, marketing, and brand building. However, many businesses make the mistake of wanting to be present on all platforms, believing this will increase their reach and visibility. In practice, this represents a misuse of time and resources. Each social network has its target […]
Product Innovation: How to Identify Opportunities in the Galician Market
Product innovation is an essential key for companies to maintain their competitiveness and adapt to consumer needs. In today’s market, innovation becomes a driver of growth and expansion. An innovative product doesn’t have to be completely new, but it must bring something different. Some characteristics it should have are: Improved user experience: An innovative product […]
CRM and ERP: Cost and Commercial Benefits Comparison for Galician SMEs
In the current context, digitalization is one of the main objectives for companies. Galician SMEs face the challenge of choosing tools that allow them to be more competitive, efficient, and customer-oriented. This is where CRM and ERP systems come into play. ERP (Enterprise Resource Planning): These are integrated management systems that support all processes of […]
Participation in international trade fairs: how to maximize return on investment for Galician SMEs
International trade fairs are a strategic opportunity as they help achieve a leap abroad. They represent a way to open new markets, find distributors, present products, or learn about trends. However, they involve an economic and time effort, so we must commit to preparation in advance. 1. Establish Objectives We need to know why we […]
Generative AI Integration in Business Processes: Practical Cases in the Galician Business World
Generative artificial intelligence is a type of AI focused on creating content, such as data, images, texts, music, and other formats through advanced algorithms and machine learning models. It is a highly creative and surprisingly realistic tool, ideal for bringing new projects to life. Among its applications, the automation of tasks such as writing articles, […]
Neuromarketing applied to Galician products: techniques to emotionally connect with the consumer
Neuromarketing is a discipline that combines marketing and neuroscience to understand how we react to commercial stimuli. It analyzes how our brain processes the information it receives before, during and after a purchase. And the key fact is that over 85% of purchasing decisions are unconscious, that is, based on emotions and not on logic. […]
Professional Trade Fairs: The Importance of Human Contact in the Age of AI
We live in an increasingly digitalized world, where Artificial Intelligence is knocking strongly at the door and threatens to replace humans in many tasks. It is precisely in this highly “technological” context that professional trade fairs play a crucial role and help to “humanize” business opportunities, as well as the management and building of interpersonal […]
Why is it important to work on personal branding if you have a small business?
Even though it may not seem like it, branding (or personal branding) has become a strategic tool for freelancers, entrepreneurs, and small businesses when it comes to positioning their company in the market. It’s not just about having an online presence, but about conveying a solid, coherent, and differentiating professional identity. Although the concept of […]
Strategy for the Internationalization of Galician Companies: How to Expand Abroad
Internationalizing a company means expanding its operations to foreign markets by offering products or services in other countries. This process involves adapting the organizational structure to strategically position the company beyond national borders. In today’s global and increasingly competitive market, this step not only offers growth opportunities but may also be essential for the survival […]
