CRM and ERP: Cost and Commercial Benefits Comparison for Galician SMEs
In the current context, digitalization is one of the main objectives for companies. Galician SMEs face the challenge of choosing tools that allow them to be more competitive, efficient, and customer-oriented. This is where CRM and ERP systems come into play. ERP (Enterprise Resource Planning): These are integrated management systems that support all processes of […]
Participation in international trade fairs: how to maximize return on investment for Galician SMEs
International trade fairs are a strategic opportunity as they help achieve a leap abroad. They represent a way to open new markets, find distributors, present products, or learn about trends. However, they involve an economic and time effort, so we must commit to preparation in advance. 1. Establish Objectives We need to know why we […]
Neuromarketing applied to Galician products: techniques to emotionally connect with the consumer
Neuromarketing is a discipline that combines marketing and neuroscience to understand how we react to commercial stimuli. It analyzes how our brain processes the information it receives before, during and after a purchase. And the key fact is that over 85% of purchasing decisions are unconscious, that is, based on emotions and not on logic. […]
Professional Trade Fairs: The Importance of Human Contact in the Age of AI
We live in an increasingly digitalized world, where Artificial Intelligence is knocking strongly at the door and threatens to replace humans in many tasks. It is precisely in this highly “technological” context that professional trade fairs play a crucial role and help to “humanize” business opportunities, as well as the management and building of interpersonal […]
Why is it important to work on personal branding if you have a small business?
Even though it may not seem like it, branding (or personal branding) has become a strategic tool for freelancers, entrepreneurs, and small businesses when it comes to positioning their company in the market. It’s not just about having an online presence, but about conveying a solid, coherent, and differentiating professional identity. Although the concept of […]
Strategy for the Internationalization of Galician Companies: How to Expand Abroad
Internationalizing a company means expanding its operations to foreign markets by offering products or services in other countries. This process involves adapting the organizational structure to strategically position the company beyond national borders. In today’s global and increasingly competitive market, this step not only offers growth opportunities but may also be essential for the survival […]
Data and Artificial Intelligence: How to Understand and Anticipate Your Customers’ Needs
Artificial Intelligence (AI) learns and continuously improves from the data it processes, enabling you to anticipate what your customers are looking for. This makes it possible to better understand their needs and offer personalized solutions, enhancing their engagement and increasing your sales. The Role of AI in the Customer Experience AI is used to improve […]
Do you need to be on every social media platform?
It’s a constant bombardment. We constantly hear that we must be on Instagram, TikTok, or LinkedIn. And we’re told that if we don’t have active profiles on these platforms, we don’t exist. Many business owners take this idea as an obligation and jump into the world of social media without a strategy—filling their profiles with […]
How to set profitable Prices: Cost Isn’t the only factor
Fijar precios es una de las decisiones más importantes para cualquier autónomo o pyme. Un precio demasiado bajo puede hacer que no cubras costes, mientras que uno demasiado alto puede alejar a los clientes. Pero ¿cuál es el precio adecuado? Aunque el coste es un factor clave, no es el único. En este artículo, exploraremos […]
**Rural Entrepreneurship in Galicia: Innovation and Opportunities Beyond the Cities**
Galicia continues to establish itself as one of the most innovative regions in Europe, especially in the field of entrepreneurship. It was recently awarded the distinction of European Entrepreneurial Region 2025, a recognition of Galicia’s ability to promote innovation and new business initiatives, particularly in rural areas. In this context, rural entrepreneurship in Galicia is […]
