Burn rate and runway: the metric that truly determines a startup’s survival
In the early stages of a startup, profitability is rarely the primary objective. The focus is on validating the product, building a market, and demonstrating traction. In this context, the key financial variable is not profit, but rather the cash available and the rate at which it is consumed. The burn rate, understood as the […]
Metrics that matter in the early stage: activity, conversion, and repeat purchase
During the early stages of a new business, entrepreneurs can easily get distracted by so-called “vanity metrics,” especially if they focus only on followers, website visits, or downloads. While these metrics may have some value, they do not reveal whether the business is actually generating sales or succeeding in driving repeat purchases. To keep performance […]
Metrics that matter in the initial phase: activity, conversion, and repeat purchase.
During the early stages of a new business, an entrepreneur can get lost among “vanity metrics”, especially when looking only at followers, visits, or downloads. It is not that they are useless, but they do not tell you whether your business is generating sales or managing to achieve repeat purchases. To structure your tracking without […]
The myth of rapid growth: what they don’t tell you about cash burn
“We must grow fast.” The phrase sounds like ambition, a winning mindset, a serious startup. The problem is that, in the real world, accelerated growth isn’t just about selling more: it involves multiplying invisible tensions in your cash flow. And when that financial pressure appears, it doesn’t warn you with an elegant email. What is […]
Revenue Retention and Expansion: How to Renew, Expand, and Price Sensibly
In a subscription business, retention and revenue expansion are the true financial engine of growth. Acquiring new customers is important, but if users are lost every month or existing customers spend less, the company enters an exhausting dynamic: running without moving forward. That is why it is essential to distinguish four elements that are often […]
When to hire your first operations manager without losing agility
In a startup, the moment to hire the first head of operations usually comes earlier than the founder is willing to admit and later than the company actually needs. Earlier, because letting go of control is painful. Later, because operations quietly deteriorate until problems explode in the form of delays, dissatisfied customers and improvised decisions. […]
The 6 myths that destroy startups (and that many people keep repeating)
Most startups don’t fail for lack of ideas, but because of myths that become operational truths. These are phrases that sound good, get repeated in conversations and, without realising it, guide decisions. The problem is that they tend to push teams to spend before the time is right, to hire poorly, or to chase metrics […]
Roadmap and focus, prioritization by impact and effort, and opportunity cost
In a startup, the roadmap is not a task list; it is a continuous process of decisions about what you will not work on. When the team is small, the greatest risk is not making the wrong bet, but spreading yourself across several minor bets that do not change the outcome. For this reason, prioritisation […]
Packaging prices, plans, limits, and add-ons: how to test without losing focus
Price packaging is the architecture that transforms your value proposition into a purchasable offer. It’s not just “how much to charge”, it’s how you organize plans, what each one includes, what limits you apply, and what add-ons you offer. In a startup, good packaging does two things at once: it facilitates the customer’s decision and […]
Regional Development Plan: PIEs and PIA. Discover their benefits
The Autonomous Impulse Plan (PIA) is a strategy of the Xunta de Galicia aimed at improving the autonomy and competitiveness of the Galician economic fabric through the promotion of sectoral programs, cross-cutting actions, and support for local self-management. Within this framework, the Specific Impulse Plans (PIEs) are thematic programs adapted to specific areas, convened annually, […]
