When is it really worth registering an industrial design?
The shape of a package, the finish of a product, the design of a piece of furniture, the aesthetics of a lighting fixture, or even the interface of a device can become a company’s main differentiating factor. This visual identity, built through time, investment, and creativity, also has economic value and, like any other business […]
Who owns content created with Artificial Intelligence? The challenge of copyright in the age of AI
<p>Imagine that you use an Artificial Intelligence tool to create the logo for a new brand, an advertising campaign, or the text for your website. The result is excellent, but an inevitable question arises: can you consider that content to be yours? And, above all, is it legally protected?</p> <p>Artificial Intelligence is transforming the way […]
Joint venture or franchise: which model fits best to grow without putting your brand at risk?
Do you want to expand your business without taking on all the investment? Are you thinking about collaborating with another company to reach new markets? Or perhaps you are looking to grow your brand through other businesses without losing control of what sets you apart? Many SMEs and self-employed individuals reach this point without being […]
Not everything can be patented: guidelines for protecting creations such as videos, music, or illustrations
<p> Many companies create content every day without stopping to think about how to protect it. Knowing what protection tools are available and which one is appropriate in each case is essential to maintaining control over what is created. </p> <p> Creating content is part of the daily activity of many SMEs. A social media […]
Want more funding for your startup? Protecting your brand and innovation can make all the difference
Securing funding remains one of the biggest challenges for startups and SMEs, especially in their early stages. In an increasingly competitive market, where ideas are abundant but resources are limited, standing out to investors does not depend solely on the product or service. The company’s ability to demonstrate that its project is solid, distinctive and […]
10 mistakes you should avoid when registering a trademark
Registering a trademark is much more than choosing a name, as the main goal is to protect your business, your identity and the value of what you are building. For SMEs, freelancers and entrepreneurs, doing it right from the start can prevent problems down the line. Many times, due to a lack of knowledge or […]
The brand as a strategic tool for SMEs
Identity, differentiation, and the ability to innovate are key factors in standing out and consolidating sustainable business projects, which is why they must be areas worth protecting. In this context, industrial property — focusing especially on brand protection — emerges as a strategic tool that enables SMEs to protect their value, reinforce their positioning, and […]
Apps, Software, and Digital Brands: A Practical Guide to Protecting Innovation
In the entrepreneurial and technological ecosystem, innovation is the main asset. A good idea, a functional app, or a digital solution can make a difference in the market, but they are also especially vulnerable to copying, misuse, or appropriation by third parties. Protecting innovation is not just a legal matter — it is also a […]
How to protect your brand when collaborating with an influencer: key contracts for SMEs and self-employed individuals
Collaborations with influencers have become a common marketing tool for SMEs and entrepreneurial projects as they allow reaching new audiences, improving visibility, and strengthening the brand. But for this strategy to be safe, it is essential to legally protect the company’s identity and assets from the start. Most common types of collaboration Before signing any […]
Craftsmanship with a name of its own: the European seal that recognizes the territory is born
Since December 1, 2025, Regulation (EU) 2023/2411 has been in force, creating for the first time a specific European system to protect Geographical Indications (GI) for artisanal and industrial products. This is a historic advancement that recognizes the cultural, economic, and territorial value of craftsmanship, equating it to the level of protection already enjoyed by […]
