Innovation is not just about creating something new; it is also being able to share that novelty, explain it, and make others understand it and make it their own. For that reason, communication is a key part of any innovation process, both within companies and in public administrations or research centers.
When an innovative idea is well communicated, it generates collaboration, motivates teams, and brings value to society. Communication helps innovation cease to be an abstract concept and become a living, accessible, and useful process for people’s daily lives.
Within organizations, a good communication strategy fosters an innovative culture, encourages employee participation, and reduces resistance to change. Externally, it allows results to be showcased, attracts talent, builds networks, and positions the company or territory as a reference in creativity and technological development.
In a global context where ideas circulate at high speed, the ability to tell what is being done is as important as the innovation process itself. It is not enough to innovate; you must make it visible, explain its impact, and convey the purpose behind each project.
To communicate an innovative project effectively it is important to:
- Define a clear and understandable message, adapted to the audience it is aimed at.
- Explain the purpose and the real benefit of the innovation, beyond the technology or the product itself.
- Use simple language that connects with people.
- Involve teams from the start, share progress transparently, and make use of different channels such as the website, social media, events, or specialized media to give visibility to achievements.
- Communication should be continuous, consistent, and close, because telling innovation well is also a way of innovating.
In Galicia, communicating innovation also plays an essential role in strengthening the image of a region committed to research, entrepreneurship, and sustainability. Because to innovate is to transform, but without communication there can be no transformation, since its role is to connect ideas with people, and people with the future.
If you need more information or advice, get in touch with the Economic Office of Galicia.
