“I had the idea first”; is that enough to protect it?
You have an idea for a product, you discuss a new business concept, or you develop a different proposal, and months later, you discover something surprisingly similar on the market. The first reaction is almost inevitable: “they copied my idea or my brand.” But there’s a prior question we rarely ask ourselves: can you actually […]
The most costly mistake isn’t copying a brand; it’s discovering too late that the copy exists
Giving a company or a new product a name is often one of the most exciting moments in any business project. After weeks, or even months, of work, the time comes to present the brand to the market, design the logo, launch the website, create social media profiles, and start attracting customers. Frequently, the entire […]
When is it really worth registering an industrial design?
The shape of a package, the finish of a product, the design of a piece of furniture, the aesthetics of a lighting fixture, or even the interface of a device can become a company’s main differentiating factor. This visual identity, built through time, investment, and creativity, also has economic value and, like any other business […]
Raising capital without losing control: the balance between funding and corporate governance
Raising capital means, by definition, sharing ownership of the company. The entry of investors results in dilution and the incorporation of new shareholders with influence over the business. In many startups, negotiations focus almost exclusively on valuation and the amount of investment. However, the real impact usually lies in the rights attached to that investment […]
Who owns content created with Artificial Intelligence? The challenge of copyright in the age of AI
<p>Imagine that you use an Artificial Intelligence tool to create the logo for a new brand, an advertising campaign, or the text for your website. The result is excellent, but an inevitable question arises: can you consider that content to be yours? And, above all, is it legally protected?</p> <p>Artificial Intelligence is transforming the way […]
Down rounds and defensive dilution: when raising capital means losing value
In a startup’s lifecycle, funding rounds are often seen as positive milestones. Each new investment provides resources for growth and, typically, a valuation higher than the previous one. However, in more demanding market conditions or when growth fails to meet expectations, what are known as down rounds can occur—that is, funding rounds carried out at […]
Joint venture or franchise: which model fits best to grow without putting your brand at risk?
Do you want to expand your business without taking on all the investment? Are you thinking about collaborating with another company to reach new markets? Or perhaps you are looking to grow your brand through other businesses without losing control of what sets you apart? Many SMEs and self-employed individuals reach this point without being […]
When not to raise investment: growing with your own resources is also a valid strategy
In the startup ecosystem, the idea has become widespread that raising investment is a natural and even necessary step for growth. Funding rounds are often interpreted as signs of success, and many companies plan their development around capital raising. However, not all business models require external investment, and in some cases, raising capital can introduce […]
Not everything can be patented: guidelines for protecting creations such as videos, music, or illustrations
<p> Many companies create content every day without stopping to think about how to protect it. Knowing what protection tools are available and which one is appropriate in each case is essential to maintaining control over what is created. </p> <p> Creating content is part of the daily activity of many SMEs. A social media […]
When “everything is going well” is the time to prepare your next funding round.
If everything is going well today, you are in the only moment when you can negotiate from a position of strength. When cash becomes tight, you negotiate from fear. When growth slows down, you justify. When a problem arises, you explain. But when the product works, customers renew, and the team delivers results, you have […]
