In the current context, digitalization is one of the main objectives for companies. Galician SMEs face the challenge of choosing tools that allow them to be more competitive, efficient, and customer-oriented. This is where CRM and ERP systems come into play.
ERP (Enterprise Resource Planning): These are integrated management systems that support all processes of an organization: financial and economic control, logistics, production, maintenance, human resources, etc. Often, the ERP structure is modular, which means you can select the different applications you need for your processes.
CRM (Customer Relationship Management): Systems for managing customer relationships and supporting all commercial contacts, both in pre-sales and post-sales areas.
Some examples of tools that integrate both options are:
| Model | Strengths | Weaknesses | Price Range |
|---|---|---|---|
| Microsoft Dynamics 365 Business Central | External application integration, scalable and adaptable. Additionally, it has Microsoft integration | High customization cost and not very intuitive | Moderate |
| Sage 200 | High functionality, wide range of modules, and cloud-accessible for remote work | Can be complex to implement and maintain because it depends on external providers | Expensive |
| SAP Business One | Robust functionalities, covers many needs, and an integrated system across all company areas | Can be more expensive and complex, requires training for use, and has no payroll module | Expensive |
| Odoo | High customization, modular use and application, open source | Complex customization, limitations in basic versions | Economical |
| Holded | Ease of use, intuitive design | Low stability and customization, advanced options require training | Economical |
Before choosing an ERP or CRM platform, it’s necessary to know the company’s needs to determine which one covers them within the agreed budget. It’s very important that all areas are informed and can provide opinions on its use in their work.
Using an ERP or CRM is a step toward digitalization of Galician companies. It can help you manage all areas and integrate data in real time to improve efficiency and productivity.
If you need help understanding the different management systems, don’t hesitate to request the free advisory service from the Galician Economic Office to help you take this step toward digitalization.
