In a fully digitalized world, online reputation is the public’s perception of your business, reflected in various opinions, and it has become a decisive factor in the purchasing decisions of new customers.
According to the study by Status Lab, 85% of people consider online reviews to be as reliable as recommendations made by a friend or family member. Therefore, it is important to create and improve your online presence to obtain good publicity, as a positive perception will attract new buyers.
To find out your digital reputation, you just need to search your company’s name on Google. You can do it in the following ways:
- Just the company name: To know the brand’s positioning.
- With asterisks (*): The asterisk works as a wildcard, meaning it represents any character or word and helps you discover variations related to your company.
- For example: *name or name*
- In quotation marks (“…”): To find exact results with the company name, without variations.
- For example: “Name”
- Search for opinions: Type the company name followed by words such as opinions, comments or reviews to learn about users’ perceptions.
- In the Google News tab: To see if the company appears in media outlets, press releases, or recent articles.
Improve your digital reputation
If the results found are negative or you want to improve them, you can apply different strategies:
- Hire blogs or newspapers so that these platforms can publish positive articles about your brand.
- Politely respond to negative reviews or comments, showing your commitment to improvement.
- Maintain a presence on social media by posting interesting content and building relationships with influencers who can lend greater credibility to your brand.
- Share your values, achievements, and challenges to increase transparency and authenticity, fostering a stronger connection with your customers.
Digital reputation is one of the most important purchasing factors for a brand. It’s not enough to just be online; you must take care of how others perceive you. If you want to learn about your online reputation and improve it, take advantage of the services of the Economic Office of Galicia and seek advice for the growth of your business through the online form on our website.
