Repeating a message on social media may seem, at first glance, like a bad decision, but in reality it can be a great strategy, especially for small businesses that are just starting out.
Repeating messages and ideas associated with the brand allows customers to establish an association between the two. Continued exposure to that message generates greater awareness and recognition, which increases customer familiarity and trust.
In short, repeating the message seeks to generate the trust needed to become the preferred option over the competition.
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