The exponential increase in digitalization brings new needs for SMEs and companies, such as cybersecurity. An area that has consolidated as one of the main strategic concerns for organizations throughout this year.
Thus, terms such as ransomware, advanced phishing, and vulnerabilities in IoT devices are essential to know since they can become real challenges for companies, especially for those that do not have robust security policies. The increase in cybercrime is generating new dynamics that require innovative, rapid, and effective responses.
Ransomware: a constantly evolving threat
Ransomware is not a new threat, but it is increasingly sophisticated and harmful. A verifiable fact is that ransomware attacks will be more targeted and personalized, with the aim of maximizing profits for attackers. It’s no longer just about encrypting data and demanding a ransom, but also threatening to publish sensitive information, a practice known as double extortion.
In Spain, the problem is particularly concerning since according to the National Cybersecurity Institute (INCIBE), in 2024 more than 120,000 incidents related to ransomware were recorded, a figure that continues to grow especially in sectors such as health, finance, and critical infrastructures that are in the crosshairs due to the high value of their data.
Advanced Phishing: increasingly convincing deceptions
Phishing, the digital identity impersonation technique, is also evolving. In 2025, attacks are even more difficult to detect thanks to the use of artificial intelligence to create personalized, convincing, and practically undetectable messages. In Spain, phishing already experienced an increase in 2024 compared to the previous year, with campaigns especially targeted at SMEs and online banking users. Additionally, channels are diversifying: emails, SMS (smishing), phone calls (vishing), and even messages through social networks.
The objective is no longer just to deceive individual users, but to breach the chain of trust within organizations themselves, attacking employees and executives alike.
IoT: vulnerabilities in connected devices
With more than 75 billion IoT devices expected by 2025, the Internet of Things opens new opportunities… and also new risks. Many of these devices lack adequate security measures and can become an entry point for attackers. In business environments, this threat multiplies. Surveillance cameras, industrial sensors, or even connected appliances are potential attack vectors if not properly managed.
The impact of cybercrime on the business fabric
The cost of cybercrime is not limited to economic losses but also includes reputational damage, operational disruptions, and legal sanctions for non-compliance with data protection regulations. Globally, it is estimated that the cost of cybercrime will reach $10.5 trillion annually in 2025.
Strategies to protect your company in 2025
Against these threats, prevention and anticipation are key. The following are 5 priority keys:
- Foster a cybersecurity culture. Security must involve the entire organization, not just the IT department. Continuous training and employee awareness about threats like phishing is the first shield of protection.
- Incorporate advanced technologies. Tools such as SAST, DAST, SCA, or attack surface monitoring help identify vulnerabilities and strengthen digital assets before they are exploited.
- Vulnerability management. Regular audits, software updates, and network segmentation are essential to minimize risks. Prevention is more cost-effective than reaction and adding incident response plans.
- Collaboration with cybersecurity experts. Having specialized partners allows you to anticipate new attack vectors and make informed decisions. Cybersecurity is no longer an expense; it’s a strategic investment.
- Contract cybersecurity insurance. They protect from costs derived from computer attacks, such as data recovery, legal liabilities, and regulatory fines.
In short, threats evolve and multiply, but so do the tools to combat them. Companies that want to remain competitive must adopt a proactive and global approach to cybersecurity.
