What are the main elements that make up a strong brand identity?
A strong brand is made up of its positioning (the space it occupies in the consumer’s mind), the benefit it offers…
What is a differentiation strategy and why is it essential for a brand?
A differentiation strategy consists of a set of planned marketing actions that result in the product or service being perceived as unique in the market. It is essential because it allows companies to stand out in a saturated competitive environment, create a distinctive identity that reinforces brand recognition and build trust with consumers. In a […]
Is it advisable to register the trademark even if the company is small?
Yes. Trademark registration is one of the most important actions for an SME, as it prevents others from using the trade name
What happens if I outsource part of a product’s development?
It is essential to regulate intellectual property in contracts. It must be explicitly stated that the rights to the final result
Can a new service or business model be protected?
The idea itself is not protected, but the elements that compose it can be, such as the trademark, content and documentation, software…
What is “control” bank reconciliation and why is it not enough to do it accounting-wise?
It’s not just about balancing amounts, it’s about identifying recurring charges, commissions, duplicates and patterns, that’s where small leaks appear that add up to a lot over the year.
Why is it advisable to calculate margin by channel, not just globally?
Because one channel may be profitable while another destroys cash flow (returns, commissions, logistics), without separating by channel, the average deceives you.
What does margin quality say, beyond the percentage?
If your margin depends on one-off “extras”, emergencies or non-repeatable work, your margin is fragile, seek recurring margin
How to know if an early payment discount is worth it?
Convert the discount into an annualized cost, if they ask you for 2 percent to collect 60 days earlier, it may be equivalent to a high rate
Why does the APR matter more than the nominal rate?
Because the APR includes fees and payment frequency, and allows you to compare two different offers with a real measure of cost.
