Day: October 28, 2026

The customer at the center: their experiences as a source of growth

Many companies and organisations place the customer at the centre of their messaging. However, proclaiming this in a corporate slogan does not guarantee that customers’ influence is genuinely reflected in the organisational culture or in the company’s day-to-day activities. Integrating customers’ needs and expectations into the organisation’s structure goes far beyond a statement of intent. […]