Do microinfluencers really work?
Yes, microinfluencers have between 1,000 and 100,000 followers work, especially if you’re looking for a connection with the user and a greater return
Is it better to offer a discount or run a giveaway to grow on social media?
To improve the number of followers and views, giveaways tend to be more effective. But you can also combine them
How do I choose the right influencer for my brand?
To choose the right influencer for your company, you should consider the following aspects: Audience, Content, Performance and Plataforms.
What advantages does collaborating with influencers have for promoting products?
Access to an already established target audience, Greater credibility and trust, Increased brand reach and visibility…
What does working capital indicate about your liquidity?
Working capital represents the difference between short-term assets and liabilities. A positive value means that the company
What does customer churn say about your commercial management?
Delinquency indicates the percentage of sales not collected on time. Measuring it allows you to know if it’s necessary to adjust credit
What does the gross margin reveal about your pricing strategy?
Gross margin shows what portion of your sales remains after covering direct costs. If it’s very low, it may be time to review prices
What does the opportunity cost tell you about what you don’t do?
Opportunity cost represents what you stop earning by choosing one option over another. For companies, each investment
What does zero-based budgeting indicate about your efficiency?
Zero-based budgeting requires justifying each expense from scratch in every period. Applying this technique can help
What does ROI teach about your investment decisions?
Return on Investment (ROI) allows you to evaluate whether an investment was profitable or not. Applying ROI to marketing campaigns
