What are the risks of poorly executed rebranding?
A poorly planned rebranding can generate negative consequences for the company. Among the main risks are…
How do I communicate the change of image to my current clients?
Communicating the rebranding to customers requires transparency and planning. First, it is advisable to inform the most important clients
How much does it cost to rebrand a small business?
The cost can vary depending on multiple factors: the scope of the project, whether a specialized agency
Can I rebrand my company without changing its name?
Yes, perfectly. In fact, most rebranding processes keep the company’s original name. Changing the name…
How long does it take to complete a rebranding process?
The duration of a rebranding process varies depending on the scope and complexity of the project. A partial or update rebranding…
What is the maturity schedule and what does it prevent?
It is a payment calendar by week or month (debt, taxes, rent). Avoid the “trap month” when everything is due at once
Why separate “operating cash” from “reserve cash”?
Because day-to-day cash flow should not be mixed with the cushion. If you separate accounts or sub-accounts, you reduce the risk of eating into your reserve…
What is the cost of serving, and what decision unlocks it?
It is what it costs to serve a customer, including deliveries, incidents, returns, and internal hours. When you calculate it, you discover customers…
Why is it important to measure customer concentration?
If 20 or 30 percent of your sales depend on 1 or 2 clients, a payment delay or a loss could break your cash flow
What is the safety margin and why does it protect you?
It is the distance between your actual sales and your break-even point. The greater it is, the more your company
