Besides communication campaigns, how are a brand’s values conveyed?
A brand’s values are constantly communicated through every business decision and every interaction with the market.
Are all communication channels equally valid for conveying a brand’s identity?
Not necessarily. The choice of channels should be based on two fundamental criteria: where the target audience is located and what type of…
How can a company use storytelling to communicate its values?
Storytelling or strategic narration allows values to be transmitted in a memorable and emotionally connected way.
What role does authenticity play in conveying a brand’s values?
Authenticity has become a key distinctive element in today’s market. Consumers value brands that show themselves to be transparent…
Why is consistency so important in corporate identity communication?
Consistency is fundamental because it generates trust and facilitates brand recognition among consumers.
How does combining ICO (Official Credit Institute) and SGR (Mutual Guarantee Society) help to reduce the cost and facilitate financing?
The combination works because ICO provides lines with standardized conditions and long maturities, while the SGR adds a guarantee
What is internal bank rating?
It’s the bank’s model that scores your risk with variables of solvency, liquidity, profitability, seniority, sector, and payment behavior.
What should be included in a weekly treasury budget?
Include daily inflows and outflows, opening and closing balances, expected taxes, and payroll and debt due dates.
What values for DSO, DPO, and DIO are “good”?
DSO (days sales outstanding), DPO (days payable outstanding), and DIO (days inventory outstanding) depend on the sector, seasonality, and bargaining power.
What is WACC and what is it used for?
WACC, the weighted average cost of capital, is the minimum return required by shareholders and creditors according to their weight in the financial structure
