How do I calculate my service’s hourly cost to establish pricing?
Add direct costs, attributable overhead costs, and actual time per service, add your target margin, and compare it with the market
What’s the practical difference between a bank loan and a participatory loan such as ENISA?
A bank loan requires guarantees and repays principal and interest from the start. A participatory loan is usually more flexible
What will a bank focus on when I request financing?
They will look at your repayment capacity, credit history, and the coherence of your financial plan. A predictable cash flow
How do I define my risk profile before investing?
Start with your time horizon and your tolerance for volatility. If you’re going to need the money in the short term
How can I prepare a solid application for ENISA?
By demonstrating a real problem, technical validation, and a plan for using the funds with milestones. Aligning the project with official priorities
Where is social commerce evolving in the coming years?
The trend is moving toward total integration between content, artificial intelligence, and purchase. Augmented reality will allow “trying on”
What are the main risks for a company that bets on social commerce?
There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation
Why are influencers so relevant in this sales model?
Because they act as trusted intermediaries in an environment where social recommendation is key. The user sees the product through…
What platforms offer the most potential to sell directly from social networks?
It depends on the type of product and the target audience. Instagram Shopping works very well for fashion, beauty, or decoration due to its visual strength.
What is the difference between social commerce and traditional e-commerce?
The main difference is that social commerce integrates purchasing directly within social networks, eliminating intermediate steps
