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Categoría: Competitiveness

Can brand communication improve the relationship with customers?

Yes. Clear and regular communication helps anticipate needs, resolve doubts, and offer useful information.

How can brand communication improve positioning in a sector?

A communication strategy helps highlight what makes the company unique, such as specialization, experience, innovation…

What role do values and brand storytelling play in improving results?

Companies that communicate their purpose, their values, or the impact of their work connect better with the public.

How can brand communication influence customer acquisition?

A brand with a defined identity and consistent communication is more recognizable and memorable. This increases the likelihood…

Why is it important for an SME or self-employed person to have a brand communication strategy?

Brand communication allows you to explain who the company is, what it offers, and what values differentiate it. For self-employed individuals and SMEs…

Why is it important to manage passwords well in a business?

Passwords are the first barrier of protection for our data, regardless of their type (tax, banking, operational…)

Does confirming affect the financial image and accounting?

Supplier confirming does not alter trade payables unless there is a condition that allows reclassification to financial debt.

How do I account for impairment due to customers’ inability to pay and does not doing so have any effect?

It is important to recognize an impairment loss when there is evidence of uncollectibility. The transparency of your accounts is also…

What allows one to opt for the special cash basis scheme in VAT?

It allows you to defer payment of the charged VAT until full collection or a deadline in the following year. It requires including specific mentions…

When can I apply the PGC PYMEs (SMEs)?

For your company to still be considered an SME and be able to use the special accounting plan, it must: not have assets exceeding 4 million euros

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