Financial architecture of Galician SMEs, leverage rules and control dashboard
The financial architecture is a working methodology that seeks to create an order to support the company’s growth without losing control of the existing risk in the environment where it operates. The important thing is to define a capital structure consistent with the cash cycle, control leverage with simple rules, and govern day-to-day operations with […]
Effective Email Marketing: personalization and segmentation that work
Email, one of the first digital communication tools, remains a key channel for marketing strategies. Despite the rise of social media and new messaging platforms, email marketing retains remarkable effectiveness when used strategically. The key to its success today lies in personalization and segmentation, two pillars that allow for more direct and relevant connections with […]
Common mistakes of SMEs in their corporate communication (and how to avoid them)
Corporate communication is a strategic asset for any company, but in SMEs it is often seen as something secondary. However, an unclear message, a lack of strategy or poor image management can have negative consequences: loss of customers, internal demotivation or even a damaged reputation. Knowing the most common mistakes is the first step to […]
Social Commerce: selling directly from social media
In recent years, social media has evolved from simple spaces for personal interaction to become key settings for digital commerce. This phenomenon, known as social commerce, describes the integration of buying and selling functions directly within social platforms. Thus, users no longer just consume content, but also purchase products without leaving their favorite apps. This […]
5 examples of operational improvements to have a more competitive Galician SME
In times of increasing complexity and rising competition, Galician SMEs must optimize their operations to ensure sustainability, productivity, and market adaptation. From the Economic Office of Galicia (IGAPE), we can become a valuable ally in this operational improvement process. Below, we explore five examples of areas where you can act with real and structural impact […]
From Excel to AI: or how SMEs can transform people management
Artificial intelligence (AI) has ceased to be a technology exclusive to large corporations to become an accessible tool also for small and medium-sized enterprises. In the field of people management, its application is transforming processes such as talent selection, training or performance evaluation. Its advancement and growth represent a modernization opportunity for small and medium-sized […]
5 examples of operational improvements to have a more competitive Galician SME
In times of increasing complexity and growing competition, Galician SMEs must optimize their operations to ensure sustainability, productivity, and market adaptation. From the Economic Office of Galicia (IGAPE), we can be a valuable ally in this operational improvement process. Below, we explore five examples of areas where you can act with real and structural impact […]
Digitize and optimize your SME: 5 steps to improve your processes
Digital transformation has ceased to be an optional complement and has become a strategic priority for Galician SMEs. In the context of the Economic Office of Galicia, advisory services in the field of Operations focus precisely on this point: guidance in the digitalization of activity, reorganizing processes, improving operational control and adopting appropriate technologies to […]
Business culture in SMEs: how to build identity, commitment and belonging
People are the heart of any company. And in SMEs, where teams are usually small and relationships closer, business culture becomes a decisive factor for the proper functioning of the business. It is not only about motivating workers, but about building a shared identity, where everyone feels part of a common project. A solid business […]
From vision to result: the importance of strategic objectives
Company objectives mark the route for different areas to follow in order to achieve growth within a determined period of time. To be effective, they must comply with the SMART model. This implies that they must be clearly defined and answer what, why, how and who, in addition, they must have metrics that allow progress […]
