Digital reputation: taking care of your brand’s image on the internet.
In a fully digitalized world, online reputation is the public’s perception of your business, reflected in various opinions, and it has become a decisive factor in the purchasing decisions of new customers. According to the study by Status Lab, 85% of people consider online reviews to be as reliable as recommendations made by a friend […]
Intergenerational management, when teams with different ages become a strategic value for Galician SMEs
In a small or medium-sized enterprise, the human team is one of the most valuable resources. Each person contributes their experience, vision and way of working, and when these differences are linked to age, we speak of intergenerational teams. The coexistence between different generations in the same company, from veteran workers to new incorporations from […]
The Sustainable Development Goals (SDGs)
The SDGs, or Sustainable Development Goals, are a set of 17 global targets adopted by the United Nations in 2015, as part of the 2030 Agenda to eradicate poverty, protect the planet, and ensure that all people enjoy peace and prosperity by the year 2030. These goals recognize the interconnection of the social, economic, and […]
How to manage passwords securely in a business environment
Currently, we live in a world where the use of secure credentials, what we commonly call accounts and passwords, is essential to prevent inappropriate or malicious access to our systems. These systems store a lot of information, both our individual information, as well as clients’ or company projects, with everything this implies internally and externally. […]
How to take care of your business’s social media to make it a safe space
Social networks are a key tool for any business: they allow you to connect with the public, promote products and services, and build a strong brand. But they can also become a weak point if not managed with security criteria, as attacks can cause financial losses, reputational damage, and loss of customer trust. From the […]
The people area as a driver of change: four keys in the human resources area
Corporate social responsibility (CSR) has evolved towards a more human model, in which the people area plays a strategic role. Caring for the physical and psychological well-being of teams, promoting diversity, and ensuring a sustainable and ethical work environment are today undisputable priorities. Companies that lead this change not only strengthen their internal culture, but […]
Influence marketing: leveraging creators’ voices to boost brands
Influencer marketing is one of the most effective social media strategies for SMEs that want to consolidate their business and reach a broader audience. It involves collaboration with content creators and allows us to promote the brand and gain visibility. Some benefits of working with influencers Building trust: Influencers already have a community that trusts […]
“The Stress Traffic Light” – 3 Guidelines to Protect Your Team from Stress
Work stress is not just an uncomfortable feeling, but directly impacts the bottom line. In fact, when pressure is maintained constantly, the result is: Productivity suffers and more errors and delays arise that multiply the cost of each task. The work climate deteriorates and irritability increases, collaboration decreases, and staff turnover skyrockets. Innovation freezes, since […]
Legal Constitution of a Startup in Galicia: Complete Guide for Innovative Entrepreneurs
Do you have a clear idea, the team, and the necessary financing to create your startup? If so, the next essential step is to formalize its legal constitution. This process not only gives your company legal personality, but also opens the doors to multiple benefits and public aid. Below, I detail the fundamental steps you […]
The importance of choosing the right social media networks for your business
In the digital era, social media has become an essential tool for communication, marketing, and brand building. However, many businesses make the mistake of wanting to be present on all platforms, believing this will increase their reach and visibility. In practice, this represents a misuse of time and resources. Each social network has its target […]
