Data and Artificial Intelligence: How to Understand and Anticipate Your Customers’ Needs
Artificial intelligence (AI) learns and continuously improves from the data it processes, allowing you to anticipate what your customers are looking for. This makes it possible to better understand their needs and offer personalized solutions, enhancing their engagement and increasing your sales. The role of AI in the customer experience AI is used to improve […]
The MVP as a Key Tool for Galician Startups
Nowadays, startups are experiencing unstoppable growth, thanks to an increasingly dynamic ecosystem and their ability to adapt to the constant evolution of the market. One of the key elements in this consolidation process is the application of the Lean Startup method, which focuses on the creation and validation of business ideas through the Minimum Viable […]
Financing for Growth: The Best Options for Galician Companies in 2025
The year 2025 will be decisive for the development of Galician companies, thanks to a set of funding measures and programs aimed at boosting their growth and consolidation in an increasingly competitive market. The Xunta de Galicia is actively working to energize the business fabric, especially in key areas such as innovation and competitiveness, through […]
Data and Artificial Intelligence: How to Understand and Anticipate Your Customers’ Needs
Artificial Intelligence (AI) learns and continuously improves from the data it processes, enabling you to anticipate what your customers are looking for. This makes it possible to better understand their needs and offer personalized solutions, enhancing their engagement and increasing your sales. The Role of AI in the Customer Experience AI is used to improve […]
The Main Challenges Faced by SMEs in Occupational Risk Prevention and How to Manage Them
Ensuring health and safety at work is a priority for any organization, but for small and medium-sized enterprises (SMEs), it can be a real challenge. A lack of resources, regulatory unfamiliarity, or the absence of a solid safety culture are among the most common difficulties. Although occupational risk prevention (ORP) training is a legal obligation […]
Do you need to be on every social media platform?
It’s a constant bombardment. We constantly hear that we must be on Instagram, TikTok, or LinkedIn. And we’re told that if we don’t have active profiles on these platforms, we don’t exist. Many business owners take this idea as an obligation and jump into the world of social media without a strategy—filling their profiles with […]
How to set profitable Prices: Cost Isn’t the only factor
Fijar precios es una de las decisiones más importantes para cualquier autónomo o pyme. Un precio demasiado bajo puede hacer que no cubras costes, mientras que uno demasiado alto puede alejar a los clientes. Pero ¿cuál es el precio adecuado? Aunque el coste es un factor clave, no es el único. En este artículo, exploraremos […]
Boost Your Business with Digital Transformation: New Skills to Improve Team Well-Being
In the digital age, business transformation is not only about technological innovation and operational efficiency, but also about its direct impact on the people within organizations. Technology is redefining professional skills, improving team well-being, and offering new opportunities for learning and growth. Artificial Intelligence (AI), automation, and cybersecurity not only optimize processes but also free […]
VERI*FACTU: what it is and how it will affect the invoicing of SMEs and the self-employed
VERI*FACTU: un antes e un despois na facturación de autónomos e PEMEs O sistema VERI*FACTU marcará un antes e un despois na forma en que autónomos e PEMEs xestionan a súa facturación. A partir da súa entrada en vigor, emitir facturas non só será un requisito legal, senón que tamén deberá cumprir cuns estándares técnicos […]
**Rural Entrepreneurship in Galicia: Innovation and Opportunities Beyond the Cities**
Galicia continues to establish itself as one of the most innovative regions in Europe, especially in the field of entrepreneurship. It was recently awarded the distinction of European Entrepreneurial Region 2025, a recognition of Galicia’s ability to promote innovation and new business initiatives, particularly in rural areas. In this context, rural entrepreneurship in Galicia is […]
