What are the main risks for a company that bets on social commerce?
There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation
Why are influencers so relevant in this sales model?
Because they act as trusted intermediaries in an environment where social recommendation is key. The user sees the product through…
What platforms offer the most potential to sell directly from social networks?
It depends on the type of product and the target audience. Instagram Shopping works very well for fashion, beauty, or decoration due to its visual strength.
What is the difference between social commerce and traditional e-commerce?
The main difference is that social commerce integrates purchasing directly within social networks, eliminating intermediate steps
What role does employee training play in your company’s cybersecurity?
Technology helps, but people remain the main vulnerability in a company’s cybersecurity.
How should companies manage shared accounts?
Shared accounts are a frequent problem in the business world. In cybersecurity we always say that the user
What is a phishing attack and how does it affect password management?
Phishing is a technique in which attackers impersonate a trusted entity
Is it safe to store passwords in documents or notes on the computer?
No. Storing them in text files, spreadsheets or unprotected notes is very risky, since anyone who accesses the computer
What characteristics should a strong password have?
A good password should be long (today the minimum is usually 12 characters, but over time this number will surely increase)
Is it a good idea to rely on an SGR to improve banking conditions?
Yes. In Galicia, AFIGAL announced for 2025 lines with subsidized rates and guarantees for investment, working capital or restructuring
