Digitize and optimize your SME: 5 steps to improve your processes
Digital transformation has ceased to be an optional complement and has become a strategic priority for Galician SMEs. In the context of the Economic Office of Galicia, advisory services in the field of Operations focus precisely on this point: guidance in the digitalization of activity, reorganizing processes, improving operational control and adopting appropriate technologies to […]
Business culture in SMEs: how to build identity, commitment and belonging
People are the heart of any company. And in SMEs, where teams are usually small and relationships closer, business culture becomes a decisive factor for the proper functioning of the business. It is not only about motivating workers, but about building a shared identity, where everyone feels part of a common project. A solid business […]
From vision to result: the importance of strategic objectives
Company objectives mark the route for different areas to follow in order to achieve growth within a determined period of time. To be effective, they must comply with the SMART model. This implies that they must be clearly defined and answer what, why, how and who, in addition, they must have metrics that allow progress […]
Digital reputation: taking care of your brand’s image on the internet.
In a fully digitalized world, online reputation is the public’s perception of your business, reflected in various opinions, and it has become a decisive factor in the purchasing decisions of new customers. According to the study by Status Lab, 85% of people consider online reviews to be as reliable as recommendations made by a friend […]
Intergenerational management, when teams with different ages become a strategic value for Galician SMEs
In a small or medium-sized enterprise, the human team is one of the most valuable resources. Each person contributes their experience, vision and way of working, and when these differences are linked to age, we speak of intergenerational teams. The coexistence between different generations in the same company, from veteran workers to new incorporations from […]
The Sustainable Development Goals (SDGs)
The SDGs, or Sustainable Development Goals, are a set of 17 global targets adopted by the United Nations in 2015, as part of the 2030 Agenda to eradicate poverty, protect the planet, and ensure that all people enjoy peace and prosperity by the year 2030. These goals recognize the interconnection of the social, economic, and […]
How to manage passwords securely in a business environment
Currently, we live in a world where the use of secure credentials, what we commonly call accounts and passwords, is essential to prevent inappropriate or malicious access to our systems. These systems store a lot of information, both our individual information, as well as clients’ or company projects, with everything this implies internally and externally. […]
How to take care of your business’s social media to make it a safe space
Social networks are a key tool for any business: they allow you to connect with the public, promote products and services, and build a strong brand. But they can also become a weak point if not managed with security criteria, as attacks can cause financial losses, reputational damage, and loss of customer trust. From the […]
The people area as a driver of change: four keys in the human resources area
Corporate social responsibility (CSR) has evolved towards a more human model, in which the people area plays a strategic role. Caring for the physical and psychological well-being of teams, promoting diversity, and ensuring a sustainable and ethical work environment are today undisputable priorities. Companies that lead this change not only strengthen their internal culture, but […]
Influence marketing: leveraging creators’ voices to boost brands
Influencer marketing is one of the most effective social media strategies for SMEs that want to consolidate their business and reach a broader audience. It involves collaboration with content creators and allows us to promote the brand and gain visibility. Some benefits of working with influencers Building trust: Influencers already have a community that trusts […]
