The power of visual branding: design and consistency that make an impact
Visual branding encompasses the set of graphic elements that shape a brand’s identity: logo, color palette, typography, iconography, and visual applications. These components function as an integrated system that conveys the organization’s essence in an immediate and lasting way. In today’s business context, characterized by growing competition and unprecedented information saturation, an organization’s visual identity […]
How do you present your brand?
A solid presentation must include the conceptual justification of the project as well as its strategic, operational and economic fit. Aspects that, when well connected, ensure that the audience considers the presented project to be robust, well-designed and oriented towards real execution. For example, in a project to launch a new digital service, explaining how […]
How to Finance Your Startup: The Great Opportunities in Galicia
You started your startup and had the good fortune of being in Galicia, where you have one of the greatest structural advantages of the Spanish ecosystem. In Galicia, you don’t have to chase isolated subsidies; the essential starting point is first to get to know IGAPE’s offerings. It is mandatory for every startup to have […]
Practical taxation for self-employed and limited companies, VAT, personal income tax and corporate tax without surprises
In an SME or a professional self-employed individual, the difference between operating with peace of mind or suffering cash flow tensions usually lies in three prior decisions. Defining a fiscal calendar integrated into the budget, establishing operational rules for invoicing and expenses, and assigning clear responsibilities with periodic reviews. With this framework, VAT, personal income […]
Regional Development Plan: PIEs and PIA. Discover their benefits
The Autonomous Impulse Plan (PIA) is a strategy of the Xunta de Galicia aimed at improving the autonomy and competitiveness of the Galician economic fabric through the promotion of sectoral programs, cross-cutting actions, and support for local self-management. Within this framework, the Specific Impulse Plans (PIEs) are thematic programs adapted to specific areas, convened annually, […]
Leasing or renting to invest without draining cash flow
The decision between leasing and renting is not a comparison of isolated financial products; it is a financial architecture decision. It affects the SME’s risk profile, its investment governance model, and the discipline with which it connects capex with cash generation. Good design starts with three guiding questions: What asset do I need to execute […]
Five keys to positive language and communication at work
In any professional environment, the way we communicate has a direct impact on the quality of relationships, the work atmosphere, and the results we achieve. The words we choose influence both how we perceive reality and how other people interpret our messages. For this reason, developing positive communication has become an essential skill for improving […]
Marketing digital: keys to connecting with the 21st century audience
Digital transformation has profoundly altered the relationship between businesses and consumers. The emergence of social media, the expansion of mobile devices, and immediate access to information have shaped a new communicative landscape in which the power of the audience is greater than ever. Traditional marketing, based on unidirectional messages, has given way to a bidirectional […]
Strategic pricing in SMEs, models that improve the margin
Price is the most sensitive variable of the margin in an SME. A small adjustment, well-founded, can increase profitability without increasing costs or additional sales. A disproportionate adjustment can create a scenario where sales cannot be sufficient to maintain the production apparatus. To treat pricing with rigor, it is advisable to start from clear concepts, […]
Digital strategy: how to leverage social media with valuable content (content marketing)
Business communication is evolving from a unidirectional model to a conversational model in which users not only receive a message, but create, comment on, and share it. Business communication has become a pivot. In this context, content becomes the main resource for differentiation in a saturated ecosystem. The key is no longer to publish a […]
