How to know if your entrepreneurship is working
You’ve already achieved the first step, the one that seemed so difficult and distant when you were thinking about starting this adventure. And today your business is up and running. You may have even entered a new growth phase thanks to different financing options. But… is your company working as it should? Is it necessary […]
Participation in international trade fairs: how to maximize return on investment for Galician SMEs
International trade fairs are a strategic opportunity as they help achieve a leap abroad. They represent a way to open new markets, find distributors, present products, or learn about trends. However, they involve an economic and time effort, so we must commit to preparation in advance. 1. Establish Objectives We need to know why we […]
Keep growing, crowdfunding and fintech: new forms of financing for SMEs
Previously we talked about how to take the first step as an entrepreneur and how crowdfunding can be an effective alternative for financing the startup of a project. Today we will talk about when the project is already underway. For an entrepreneur, identifying the right moment to grow is one of the biggest challenges they […]
When the idea is ready but money is lacking: how to start a business without funding
Among the multiple financial challenges that an entrepreneur faces, there are two that stand out for their importance and the challenge they represent: how to get started and how to keep growing once launched. Today we will talk about the first one. When launching a new project, even for experienced entrepreneurs, the biggest obstacle can […]
Generative AI Integration in Business Processes: Practical Cases in the Galician Business World
Generative artificial intelligence is a type of AI focused on creating content, such as data, images, texts, music, and other formats through advanced algorithms and machine learning models. It is a highly creative and surprisingly realistic tool, ideal for bringing new projects to life. Among its applications, the automation of tasks such as writing articles, […]
Budget Control: Key to Financial Management and Business Success
Budget control is a fundamental tool in our company’s financial management. We must consider that preparing future budgets involves a high degree of uncertainty. This is why budgets are not created to see whether we are right or wrong with our predictions; in reality, we prepare them to quantify what we believe will happen in […]
Big Data for SMEs: transforming data into strategic decisions
In today’s business environment, characterized by volatility, uncertainty, complexity and ambiguity, and the exponential increase in the volume of available information, the intelligent use of data has become a decisive competitive advantage. Although the concept of Big Data has traditionally been associated with large corporations, nowadays small and medium-sized enterprises (SMEs) have increasingly more tools […]
Neuromarketing applied to Galician products: techniques to emotionally connect with the consumer
Neuromarketing is a discipline that combines marketing and neuroscience to understand how we react to commercial stimuli. It analyzes how our brain processes the information it receives before, during and after a purchase. And the key fact is that over 85% of purchasing decisions are unconscious, that is, based on emotions and not on logic. […]
Business insurance: key tools for managing risks and taking care of your team
In the business world, anticipating is an advantage. In this sense, insurance is not simply a legal obligation or an inevitable expense: it is a powerful risk management tool. It protects your business against unforeseen events, provides financial stability and, moreover, can become a very valuable incentive for your staff. Whether you are starting as […]
Five mistakes that can cost you dearly if you run an SME
Entrepreneurship is an exciting adventure, but also a demanding one. Beyond having a good idea or an attractive product, what really makes the difference in an SME’s journey is how internal decisions are made. In fact, the data speaks for itself: around 70% of new companies fail to survive their first two years of operation. […]
