Why is it important to work on personal branding if you have a small business?
Even though it may not seem like it, branding (or personal branding) has become a strategic tool for freelancers, entrepreneurs, and small businesses when it comes to positioning their company in the market. It’s not just about having an online presence, but about conveying a solid, coherent, and differentiating professional identity. Although the concept of […]
How to choose the right agent-based AI tool for your SME
Currently, artificial intelligence (AI) is no longer a luxury reserved for large technology corporations. Small and medium enterprises (SMEs) from any sector, such as agri-food, logistics, tourism, or manufacturing, can integrate AI solutions to improve operational efficiency and reduce costs. However, given the wide range of available tools, a key question arises: how to choose […]
Strategy for the Internationalization of Galician Companies: How to Expand Abroad
Internationalizing a company means expanding its operations to foreign markets by offering products or services in other countries. This process involves adapting the organizational structure to strategically position the company beyond national borders. In today’s global and increasingly competitive market, this step not only offers growth opportunities but may also be essential for the survival […]
Emotional Salary: The Key to Retaining Talent and Increasing Productivity
In an increasingly competitive job market, attracting and retaining talent goes far beyond offering a good salary. Companies that understand this new logic are investing in emotional salary, a concept that has gained traction in recent years and has become a strategic ally to improve the work environment, boost motivation and, as a result, increase […]
Power BI: A key tool for making better decisions in your SME
Power BI is a powerful Business Intelligence (BI) solution designed so that small and medium enterprises can analyze and visualize their data in a simple, efficient, and results-oriented way. Thanks to this tool, any SME can convert scattered information into strategic decisions, improve their internal processes, and gain competitiveness. With Power BI it’s possible to […]
The VAT in the sales intracomunitarias and in the exports
VAT (Value Added Tax) is a key aspect in the fiscal management of any business that sells products, both nationally and internationally. In this article, we explain in a practical way how to properly apply VAT according to the type of customer and the destination of sales: final consumers in Spain, in other European Union […]
10 Benefits of Having a Customer Portal for Your Business
Customer Portals: A Key Tool for Business Digitalization and Innovation Customer portals are a key tool for business digitalization and innovation in companies seeking solutions to optimize processes, improve customer relationships, and reduce operational costs. In this context, customer portals have become an important solution for improving client management by facilitating invoicing, communication, and service […]
Main taxes that a limited company and a self-employed person must pay.
Starting a business involves many responsibilities, including complying with the relevant tax framework. This article will help you gain a clearer understanding of the most important taxes. The fiscal dimension is one of the fundamental pillars in managing any business, regardless of its legal form. Proper knowledge and compliance with tax obligations not only help […]
Data and Artificial Intelligence: How to Understand and Anticipate Your Customers’ Needs
Artificial intelligence (AI) learns and continuously improves from the data it processes, allowing you to anticipate what your customers are looking for. This makes it possible to better understand their needs and offer personalized solutions, enhancing their engagement and increasing your sales. The role of AI in the customer experience AI is used to improve […]
The MVP as a Key Tool for Galician Startups
Nowadays, startups are experiencing unstoppable growth, thanks to an increasingly dynamic ecosystem and their ability to adapt to the constant evolution of the market. One of the key elements in this consolidation process is the application of the Lean Startup method, which focuses on the creation and validation of business ideas through the Minimum Viable […]
