The importance of choosing the right social media networks for your business
In the digital era, social media has become an essential tool for communication, marketing, and brand building. However, many businesses make the mistake of wanting to be present on all platforms, believing this will increase their reach and visibility. In practice, this represents a misuse of time and resources. Each social network has its target […]
What is a 360-degree evaluation?
In today’s dynamic business environment, human talent management is one of the fundamental pillars for organizational success. Performance evaluation emerges as a crucial tool to understand each team member’s progress and growth needs. Among the various methods available, 360-degree feedback has gained prominence for its ability to provide a holistic and multifaceted view of staff […]
Product Innovation: How to Identify Opportunities in the Galician Market
Product innovation is an essential key for companies to maintain their competitiveness and adapt to consumer needs. In today’s market, innovation becomes a driver of growth and expansion. An innovative product doesn’t have to be completely new, but it must bring something different. Some characteristics it should have are: Improved user experience: An innovative product […]
Business Organization: 3 Silent Keys to Success
When we talk about starting a business, we often think first about sales, customers, products… but we leave something fundamental like organization in the background. The truth is that having a well-organized company can be the great difference between moving forward or getting stuck. It doesn’t matter if you have an online store, a beauty […]
What are the main regulatory obligations to be met in 2025 according to the size of my company?
In an increasingly regulated business environment, it is essential for the self-employed and companies to be aware of their legal duties in order to avoid penalties and ensure responsible management. In 2025, both companies with employees and those without employees (including the self‑employed) must comply with key regulations that affect areas such as data protection, […]
Deciding with intelligence: The strategic value of information systems in organizations
For decades, many business decisions have been based on the intuition or experience of their managers. While managerial judgment remains very valuable, nowadays the purely intuitive approach is insufficient. In an increasingly competitive and complex business environment, the ability to make sound decisions at the right time has become a key asset for organizational sustainability. […]
Financial health in your SME: the 4 key indicators you must master
Your accounting documents are in order, you already know that keeping your accounts up to date gives you a solid foundation to understand your SME. Thanks to this, you can delegate part of your responsibilities and feel that, little by little, you can recover a balance between your personal life and work. But then, after […]
CRM and ERP: Cost and Commercial Benefits Comparison for Galician SMEs
In the current context, digitalization is one of the main objectives for companies. Galician SMEs face the challenge of choosing tools that allow them to be more competitive, efficient, and customer-oriented. This is where CRM and ERP systems come into play. ERP (Enterprise Resource Planning): These are integrated management systems that support all processes of […]
Why are ISO certifications key for companies?
In an increasingly demanding market, having an ISO certification is not just a quality badge, but also a strategic tool to grow, innovate and generate trust. What does having one of these certifications imply and why are they so important for companies in Galicia and in the rest of the country? A guarantee of commitment […]
Financial planning and strategy in SMEs: from cash flow control to growth
It’s not always a matter of how much you earn, but how it’s managed. The lack of financial planning is behind many of the problems that SMEs face. Even businesses with good sales and well-positioned products can find themselves in delicate situations simply by not having a clear money management strategy. The start of an […]
