How to manage passwords securely in a business environment
Currently, we live in a world where the use of secure credentials, what we commonly call accounts and passwords, is essential to prevent inappropriate or malicious access to our systems. These systems store a lot of information, both our individual information, as well as clients’ or company projects, with everything this implies internally and externally. […]
How to take care of your business’s social media to make it a safe space
Social networks are a key tool for any business: they allow you to connect with the public, promote products and services, and build a strong brand. But they can also become a weak point if not managed with security criteria, as attacks can cause financial losses, reputational damage, and loss of customer trust. From the […]
The people area as a driver of change: four keys in the human resources area
Corporate social responsibility (CSR) has evolved towards a more human model, in which the people area plays a strategic role. Caring for the physical and psychological well-being of teams, promoting diversity, and ensuring a sustainable and ethical work environment are today undisputable priorities. Companies that lead this change not only strengthen their internal culture, but […]
Influence marketing: leveraging creators’ voices to boost brands
Influencer marketing is one of the most effective social media strategies for SMEs that want to consolidate their business and reach a broader audience. It involves collaboration with content creators and allows us to promote the brand and gain visibility. Some benefits of working with influencers Building trust: Influencers already have a community that trusts […]
“The Stress Traffic Light” – 3 Guidelines to Protect Your Team from Stress
Work stress is not just an uncomfortable feeling, but directly impacts the bottom line. In fact, when pressure is maintained constantly, the result is: Productivity suffers and more errors and delays arise that multiply the cost of each task. The work climate deteriorates and irritability increases, collaboration decreases, and staff turnover skyrockets. Innovation freezes, since […]
Legal Constitution of a Startup in Galicia: Complete Guide for Innovative Entrepreneurs
Do you have a clear idea, the team, and the necessary financing to create your startup? If so, the next essential step is to formalize its legal constitution. This process not only gives your company legal personality, but also opens the doors to multiple benefits and public aid. Below, I detail the fundamental steps you […]
The importance of choosing the right social media networks for your business
In the digital era, social media has become an essential tool for communication, marketing, and brand building. However, many businesses make the mistake of wanting to be present on all platforms, believing this will increase their reach and visibility. In practice, this represents a misuse of time and resources. Each social network has its target […]
What is a 360-degree evaluation?
In today’s dynamic business environment, human talent management is one of the fundamental pillars for organizational success. Performance evaluation emerges as a crucial tool to understand each team member’s progress and growth needs. Among the various methods available, 360-degree feedback has gained prominence for its ability to provide a holistic and multifaceted view of staff […]
Product Innovation: How to Identify Opportunities in the Galician Market
Product innovation is an essential key for companies to maintain their competitiveness and adapt to consumer needs. In today’s market, innovation becomes a driver of growth and expansion. An innovative product doesn’t have to be completely new, but it must bring something different. Some characteristics it should have are: Improved user experience: An innovative product […]
Business Organization: 3 Silent Keys to Success
When we talk about starting a business, we often think first about sales, customers, products… but we leave something fundamental like organization in the background. The truth is that having a well-organized company can be the great difference between moving forward or getting stuck. It doesn’t matter if you have an online store, a beauty […]
