Choose your investor: the money may be the same, but the consequences are not
In the seed stage, two proposals can offer the same amount of money for the same percentage and still imply radically different futures for the founder and the company. That is why choosing an investor is not choosing “who pays more” or “who gets in first”, but choosing a partner who will influence your strategy, […]
SEO for beginners: get your website on the first page
Imagine you have an excellent shop but it is located in a hidden street that nobody ever reaches. That is exactly what happens to most websites that are not optimised for search engines. SEO (Search Engine Optimization) is the set of techniques that allow your website to appear in the top positions on Google and […]
Banking Pool: How to Organize Lines, Guarantees, Maturities, and Concentration Risks
The banking pool is the set of financing and financial services used by a company, typically spread across several institutions: credit facilities, loans, trade discounting, confirming, guarantees, leasing, renting and other similar lines. When this pool grows in a disorganised way, three common problems tend to emerge: visibility over the real cost of each product […]
13-week treasury model: how to build it and use it to make decisions
A 13-week cash flow model is a weekly cash forecast designed to anticipate liquidity pressures and make decisions with adequate lead time. Thirteen weeks represent a particularly useful horizon: they cover an operational quarter and allow hypotheses to be reviewed and adjusted with agility. For an SME, it tends to be more practical than a […]
Revenue Retention and Expansion: How to Renew, Expand, and Price Sensibly
In a subscription business, retention and revenue expansion are the true financial engine of growth. Acquiring new customers is important, but if users are lost every month or existing customers spend less, the company enters an exhausting dynamic: running without moving forward. That is why it is essential to distinguish four elements that are often […]
Automate to Connect: Smart Marketing That Saves Time and Generates Results
Marketing automation refers to the use of software and technology to execute, manage, and measure marketing tasks and workflows automatically. This includes everything from sending personalised emails to dynamically segmenting audiences, as well as lead nurturing, social media campaign management, and user behaviour analysis. The main goal is not to replace the human factor, but […]
Web Analytics: Measuring to Optimize Marketing Campaigns
Web analytics is the process of collecting, measuring, and analyzing data about traffic and visitor behavior on a website. This discipline goes beyond simply counting visits: it allows understanding how users interact with content, which marketing channels are most effective, and where opportunities for improvement arise. Key metrics for evaluating marketing campaigns To optimize campaigns, […]
Control of non-payment: metrics, warning signs and decisions
Control of non-payment begins long before a client actually stops paying. In an SME, the real risk is not just “having delinquent clients,” but accumulating overdue balances that strain cash flow, distort margin analysis, and force the financing of working capital with debt. Therefore, the first technical tool is the aging analysis of balances: organizing […]
Cash cycle: how to reduce days sales outstanding and days of inventory without sacrificing sales
The cash cycle is the time that passes from when you pay to produce or buy until you collect the sale. Reducing it frees up liquidity without seeking financing. The usual mistake is trying to improve cash flow by squeezing customers or cutting stock without a method, which can damage sales, service or margin. The […]
Optimizar para crecer: cando os datos guían a estratexia
Digital transformation has radically reshaped the landscape of contemporary marketing. In a context where every interaction generates data, organisations face the challenge of converting information into strategic decisions that drive sustainable growth. Data analysis thus emerges as the backbone of a new discipline: data-driven marketing, where intuition gives way to empirical evidence. From volume to […]
