Metrics that matter in the initial phase: activity, conversion, and repeat purchase.
During the early stages of a new business, an entrepreneur can get lost among “vanity metrics”, especially when looking only at followers, visits, or downloads. It is not that they are useless, but they do not tell you whether your business is generating sales or managing to achieve repeat purchases. To structure your tracking without […]
The employee as content creator, the new trend in corporate communication
Who are the people that offer the highest reliability when it comes to conveying an organization’s message? Without a doubt, those who are part of its team. Listening to recommendations, for better or worse, from the company they work for is going to deeply influence the brand reputation that citizens form. That is why, at […]
Business Viability: The filter that distinguishes dreams from sustainable projects
Every company starts with an intuition. It is what we commonly call a “dream”: the identification of an opportunity that promises to change the entrepreneur’s life or the market. However, business statistics are relentless: a high percentage of new initiatives fail within their first three years of life. In most cases, the collapse is not […]
Minimum cost system: simple allocation to determine prices and margins
Many SMEs and startups make pricing decisions using a mix of intuition, market benchmarks, and “what we think the customer will pay.” A minimum cost system is not intended to be perfect analytical accounting. It aims for something more useful: to provide a simple, consistent foundation to know what you are selling with a margin, […]
From trust to growth: the value of customer recommendations
In today’s business ecosystem, where advertising saturation and market volatility are the norm, organizations face a major challenge: the erosion of trust. For any entity, understanding that sustainable growth no longer comes exclusively from capturing new leads, but from cultivating a demanding customer base, is fundamental. This is where loyalty and referral programs become high-value […]
First steps to implement AI in your company
Today, it is part —or should be part— of the strategic agenda of practically any company that wants to improve its efficiency, make better decisions, or differentiate itself in the market. According to the report The Enterprise in 2030 by the IBM Institute for Business Value, 79% of executives believe that AI will contribute significantly […]
The hidden cost of poorly planned meetings
Time is one of the most valuable assets, and meetings must become a strategic tool in the business environment. Most professionals agree that many meetings could be avoided with a simple email. The problem is not in meeting, but in how those meetings are designed. The main shortcomings are well known: vague objectives, too many […]
Break-even point and safety margin: when a drop in sales becomes truly dangerous
In many SMEs, risk does not appear when the company is already “losing money”, but before: when sales drop to a level where the cost structure can no longer support itself. For this reason, the break-even point and the margin of safety are two simple, yet especially useful tools to distinguish between an acceptable drop […]
Management’s financial priorities: whta to review every monday to stay ahead
Monday is not a day for “catching up”; it is the moment to decide what can derail the week. A manager who only looks at the bank account when a scare appears is always late. The financial discipline that is truly useful is much simpler: review a few indicators, always the same ones, and transform […]
Strategic planning: turning objectives into results
In today’s business ecosystem, the difference between success and stagnation does not lie in a lack of ideas, but in the ability to execute them. Many organizations possess inspiring visions and ambitious goals, but encounter an invisible barrier when it comes to materializing them. Strategic planning should not be understood as a static and heavy […]
