13-week treasury model: how to build it and use it to make decisions
A 13-week cash flow model is a weekly cash forecast designed to anticipate liquidity pressures and make decisions with adequate lead time. Thirteen weeks represent a particularly useful horizon: they cover an operational quarter and allow hypotheses to be reviewed and adjusted with agility. For an SME, it tends to be more practical than a […]
Revenue Retention and Expansion: How to Renew, Expand, and Price Sensibly
In a subscription business, retention and revenue expansion are the true financial engine of growth. Acquiring new customers is important, but if users are lost every month or existing customers spend less, the company enters an exhausting dynamic: running without moving forward. That is why it is essential to distinguish four elements that are often […]
Automate to Connect: Smart Marketing That Saves Time and Generates Results
Marketing automation refers to the use of software and technology to execute, manage, and measure marketing tasks and workflows automatically. This includes everything from sending personalised emails to dynamically segmenting audiences, as well as lead nurturing, social media campaign management, and user behaviour analysis. The main goal is not to replace the human factor, but […]
Web Analytics: Measuring to Optimize Marketing Campaigns
Web analytics is the process of collecting, measuring, and analyzing data about traffic and visitor behavior on a website. This discipline goes beyond simply counting visits: it allows understanding how users interact with content, which marketing channels are most effective, and where opportunities for improvement arise. Key metrics for evaluating marketing campaigns To optimize campaigns, […]
Control of non-payment: metrics, warning signs and decisions
Control of non-payment begins long before a client actually stops paying. In an SME, the real risk is not just “having delinquent clients,” but accumulating overdue balances that strain cash flow, distort margin analysis, and force the financing of working capital with debt. Therefore, the first technical tool is the aging analysis of balances: organizing […]
Cash cycle: how to reduce days sales outstanding and days of inventory without sacrificing sales
The cash cycle is the time that passes from when you pay to produce or buy until you collect the sale. Reducing it frees up liquidity without seeking financing. The usual mistake is trying to improve cash flow by squeezing customers or cutting stock without a method, which can damage sales, service or margin. The […]
Optimizar para crecer: cando os datos guían a estratexia
Digital transformation has radically reshaped the landscape of contemporary marketing. In a context where every interaction generates data, organisations face the challenge of converting information into strategic decisions that drive sustainable growth. Data analysis thus emerges as the backbone of a new discipline: data-driven marketing, where intuition gives way to empirical evidence. From volume to […]
Four keys to improving conflict management and creating a better work environment
In work spaces where different people coexist, it is very easy for personal conflicts, misunderstandings or tensions between teams to arise, causing a direct impact on the day-to-day running of the business. When not addressed in time, these problems can lead to voluntary resignations, loss of productivity, deterioration of the work environment and even damage […]
When to hire your first operations manager without losing agility
In a startup, the moment to hire the first head of operations usually comes earlier than the founder is willing to admit and later than the company actually needs. Earlier, because letting go of control is painful. Later, because operations quietly deteriorate until problems explode in the form of delays, dissatisfied customers and improvised decisions. […]
Seed-stage valuation, realistic methods when the track record doesn’t dictate yet
Valuing a seed-stage company is not about “guessing” what it is worth, but about agreeing on a reasonable entry price today, knowing that the real value will be demonstrated through the milestones of the next 12 to 18 months. The problem is clear: there is no stable income statement yet, the product may still be […]
