What are the costs of staff turnover for a small business?
An employee submits their voluntary resignation, and at first glance the situation seems easy to resolve by posting a job opening, conducting interviews, and bringing a new person into the role. But the reality, in most cases, is quite different, since behind every departure there is a much greater cost than is usually perceived at […]
Differentiation on social media: what are the keys
In today’s digital environment, characterized by the wide variety of platforms available, it is essential to adapt corporate messages to different audiences and communication channels. Each social media platform has its own unique features, making it possible to target specific audiences more effectively. The message The key element is the effective communication of the corporate […]
From scattered data to the scorecard: how to make better business decisions
In most small and medium-sized enterprises (SMEs), data is available in abundance: sales, expenses, orders, working hours, customer incidents… The problem is rarely the lack of information, but rather its fragmentation. Each piece of data is stored in a different file (or several), managed by a different person, and updated at different intervals. As a […]
Growing profitably or growing with funding: two different business models
In many SMEs, growth is automatically interpreted as a sign of improvement. Increasing sales, gaining new customers, or expanding operations is generally seen as positive progress. However, from a financial perspective, not all growth has the same impact on business stability. The key difference lies in how that growth is financed and whether it generates […]
Lorenzana highlights the role of Galician business confederations in defending the interests of SMEs and self-employed workers
Santiago de Compostela, August 4, 2026 The Regional Minister of Economy and Industry, María Jesús Lorenzana, held a working meeting with the heads of the four Galician business confederations to analyze their main needs and concerns. At the end of the meeting, Lorenzana highlighted the work carried out by these organizations in representing and defending […]
Brand positioning as a distinctive feature
In today’s highly competitive market, standing out from the competition is essential to a company’s success. Brand positioning goes beyond an online presence: it also encompasses the meaning that the public associates with a company. And it is precisely that meaning that can become its greatest competitive advantage. What is brand positioning? Brand positioning is […]
Key principles for building digital reputation from within the team and turning it into a strategic asset
Digital reputation no longer depends solely on what a company publishes on its social media channels or website. Today, an organization’s image is also shaped by what its customers say and, increasingly, by what its own employees communicate. In a context where a simple internet search can influence a purchasing decision, a hiring process, or […]
AI-based startups without a clear business model: Growing your user base doesn’t always mean building a company
The rapid rise of artificial intelligence has driven the creation of numerous startups focused on this technology. The ease of developing functional prototypes, widespread media attention, and rapid user adoption have created a strong sense of immediate opportunity. Many startups quickly attract attention, secure users or pilot projects, and gain visibility in the market. However, […]
How does a person shop on the Internet? Behavior and decision-making criteria
Understanding the behavior of users and potential customers online is essential: what factors are decisive when making online purchases, and how a website’s design influences customer decision-making. Emotions and Familiarity: The Foundation of the First Impression First impressions are critical in the online environment. Given the constant stream of stimuli users are exposed to, that […]
AI Starts Before the Algorithm: Data, Processes, and People to Transform the Company
Cando se fala de intelixencia artificial no ámbito empresarial, a conversación adoita saltar directamente aos algoritmos: que modelo empregar, que ferramenta escoller ou que provedor contratar. Porén, a experiencia de quen xa percorreu este camiño demostra algo diferente: o éxito dun proxecto de IA depende moito menos do algoritmo en si que de tres elementos […]
