Digital strategy: how to leverage social media with valuable content (content marketing)
Business communication is evolving from a unidirectional model to a conversational model in which users not only receive a message, but create, comment on, and share it. Business communication has become a pivot. In this context, content becomes the main resource for differentiation in a saturated ecosystem. The key is no longer to publish a […]
The environmental factor in Galician ventures
The analysis of your company should not be limited to checking profitability, growth projections, and financial stability through its ratios. In recent years, it has become essential to incorporate environmental sustainability as a fourth evaluation axis, because it impacts regulatory risk, access to financing, relationships with clients, and competitiveness. Measuring margins, liquidity, and leverage, alongside […]
Developing digital talent is a new opportunity to transform Galician SMEs
Day-to-day life for administrations, self-employed workers and SMEs is not immune to digital transformation, and changes are being implemented that bring new forms of business management — one of the most talked-about being electronic invoicing. With this new system coming into force from 1 January 2026, the issuing of invoices will change not only in […]
Financial architecture of Galician SMEs, leverage rules and control dashboard
The financial architecture is a working methodology that seeks to create an order to support the company’s growth without losing control of the existing risk in the environment where it operates. The important thing is to define a capital structure consistent with the cash cycle, control leverage with simple rules, and govern day-to-day operations with […]
Effective Email Marketing: personalization and segmentation that work
Email, one of the first digital communication tools, remains a key channel for marketing strategies. Despite the rise of social media and new messaging platforms, email marketing retains remarkable effectiveness when used strategically. The key to its success today lies in personalization and segmentation, two pillars that allow for more direct and relevant connections with […]
Common mistakes of SMEs in their corporate communication (and how to avoid them)
Corporate communication is a strategic asset for any company, but in SMEs it is often seen as something secondary. However, an unclear message, a lack of strategy or poor image management can have negative consequences: loss of customers, internal demotivation or even a damaged reputation. Knowing the most common mistakes is the first step to […]
Social Commerce: selling directly from social media
In recent years, social media has evolved from simple spaces for personal interaction to become key settings for digital commerce. This phenomenon, known as social commerce, describes the integration of buying and selling functions directly within social platforms. Thus, users no longer just consume content, but also purchase products without leaving their favorite apps. This […]
5 examples of operational improvements to have a more competitive Galician SME
In times of increasing complexity and rising competition, Galician SMEs must optimize their operations to ensure sustainability, productivity, and market adaptation. From the Economic Office of Galicia (IGAPE), we can become a valuable ally in this operational improvement process. Below, we explore five examples of areas where you can act with real and structural impact […]
From Excel to AI: or how SMEs can transform people management
Artificial intelligence (AI) has ceased to be a technology exclusive to large corporations to become an accessible tool also for small and medium-sized enterprises. In the field of people management, its application is transforming processes such as talent selection, training or performance evaluation. Its advancement and growth represent a modernization opportunity for small and medium-sized […]
5 examples of operational improvements to have a more competitive Galician SME
In times of increasing complexity and growing competition, Galician SMEs must optimize their operations to ensure sustainability, productivity, and market adaptation. From the Economic Office of Galicia (IGAPE), we can be a valuable ally in this operational improvement process. Below, we explore five examples of areas where you can act with real and structural impact […]
