Budget Control: Key to Financial Management and Business Success
Budget control is a fundamental tool in our company’s financial management. We must consider that preparing future budgets involves a high degree of uncertainty. This is why budgets are not created to see whether we are right or wrong with our predictions; in reality, we prepare them to quantify what we believe will happen in […]
Big Data for SMEs: transforming data into strategic decisions
In today’s business environment, characterized by volatility, uncertainty, complexity and ambiguity, and the exponential increase in the volume of available information, the intelligent use of data has become a decisive competitive advantage. Although the concept of Big Data has traditionally been associated with large corporations, nowadays small and medium-sized enterprises (SMEs) have increasingly more tools […]
Neuromarketing applied to Galician products: techniques to emotionally connect with the consumer
Neuromarketing is a discipline that combines marketing and neuroscience to understand how we react to commercial stimuli. It analyzes how our brain processes the information it receives before, during and after a purchase. And the key fact is that over 85% of purchasing decisions are unconscious, that is, based on emotions and not on logic. […]
Business insurance: key tools for managing risks and taking care of your team
In the business world, anticipating is an advantage. In this sense, insurance is not simply a legal obligation or an inevitable expense: it is a powerful risk management tool. It protects your business against unforeseen events, provides financial stability and, moreover, can become a very valuable incentive for your staff. Whether you are starting as […]
Five mistakes that can cost you dearly if you run an SME
Entrepreneurship is an exciting adventure, but also a demanding one. Beyond having a good idea or an attractive product, what really makes the difference in an SME’s journey is how internal decisions are made. In fact, the data speaks for itself: around 70% of new companies fail to survive their first two years of operation. […]
Eres autónomo ou tes una empresa? Así che afecta a actualización dos códigos CNAE en 2025
The economic fabric evolves, and with it must also evolve the way professional activities are classified. Royal Decree 10/2025, of January 14, introduced an important update to the National Classification of Economic Activities (CNAE), a change that all self-employed individuals, companies and authorized networks must take into account before June 30, 2025. What is CNAE […]
Executive talent on demand, the interim manager, a strategic alternative for your company
At certain times, companies go through situations that require quick decisions, proven experience and an external vision that allows them to move forward without losing direction. Whether due to an internal restructuring, an unexpected vacancy in management or the need to accelerate a strategic project, having an external profile that brings knowledge and management capacity […]
Professional Trade Fairs: The Importance of Human Contact in the Age of AI
We live in an increasingly digitalized world, where Artificial Intelligence is knocking strongly at the door and threatens to replace humans in many tasks. It is precisely in this highly “technological” context that professional trade fairs play a crucial role and help to “humanize” business opportunities, as well as the management and building of interpersonal […]
Why is it important to work on personal branding if you have a small business?
Even though it may not seem like it, branding (or personal branding) has become a strategic tool for freelancers, entrepreneurs, and small businesses when it comes to positioning their company in the market. It’s not just about having an online presence, but about conveying a solid, coherent, and differentiating professional identity. Although the concept of […]
How to choose the right agent-based AI tool for your SME
Currently, artificial intelligence (AI) is no longer a luxury reserved for large technology corporations. Small and medium enterprises (SMEs) from any sector, such as agri-food, logistics, tourism, or manufacturing, can integrate AI solutions to improve operational efficiency and reduce costs. However, given the wide range of available tools, a key question arises: how to choose […]
