When the idea is ready but money is lacking: how to start a business without funding
Among the multiple financial challenges that an entrepreneur faces, there are two that stand out for their importance and the challenge they represent: how to get started and how to keep growing once launched. Today we will talk about the first one. When launching a new project, even for experienced entrepreneurs, the biggest obstacle can […]
Generative AI Integration in Business Processes: Practical Cases in the Galician Business World
Generative artificial intelligence is a type of AI focused on creating content, such as data, images, texts, music, and other formats through advanced algorithms and machine learning models. It is a highly creative and surprisingly realistic tool, ideal for bringing new projects to life. Among its applications, the automation of tasks such as writing articles, […]
Budget Control: Key to Financial Management and Business Success
Budget control is a fundamental tool in our company’s financial management. We must consider that preparing future budgets involves a high degree of uncertainty. This is why budgets are not created to see whether we are right or wrong with our predictions; in reality, we prepare them to quantify what we believe will happen in […]
Big Data for SMEs: transforming data into strategic decisions
In today’s business environment, characterized by volatility, uncertainty, complexity and ambiguity, and the exponential increase in the volume of available information, the intelligent use of data has become a decisive competitive advantage. Although the concept of Big Data has traditionally been associated with large corporations, nowadays small and medium-sized enterprises (SMEs) have increasingly more tools […]
Neuromarketing applied to Galician products: techniques to emotionally connect with the consumer
Neuromarketing is a discipline that combines marketing and neuroscience to understand how we react to commercial stimuli. It analyzes how our brain processes the information it receives before, during and after a purchase. And the key fact is that over 85% of purchasing decisions are unconscious, that is, based on emotions and not on logic. […]
Business insurance: key tools for managing risks and taking care of your team
In the business world, anticipating is an advantage. In this sense, insurance is not simply a legal obligation or an inevitable expense: it is a powerful risk management tool. It protects your business against unforeseen events, provides financial stability and, moreover, can become a very valuable incentive for your staff. Whether you are starting as […]
Five mistakes that can cost you dearly if you run an SME
Entrepreneurship is an exciting adventure, but also a demanding one. Beyond having a good idea or an attractive product, what really makes the difference in an SME’s journey is how internal decisions are made. In fact, the data speaks for itself: around 70% of new companies fail to survive their first two years of operation. […]
Eres autónomo ou tes una empresa? Así che afecta a actualización dos códigos CNAE en 2025
The economic fabric evolves, and with it must also evolve the way professional activities are classified. Royal Decree 10/2025, of January 14, introduced an important update to the National Classification of Economic Activities (CNAE), a change that all self-employed individuals, companies and authorized networks must take into account before June 30, 2025. What is CNAE […]
Executive talent on demand, the interim manager, a strategic alternative for your company
At certain times, companies go through situations that require quick decisions, proven experience and an external vision that allows them to move forward without losing direction. Whether due to an internal restructuring, an unexpected vacancy in management or the need to accelerate a strategic project, having an external profile that brings knowledge and management capacity […]
Professional Trade Fairs: The Importance of Human Contact in the Age of AI
We live in an increasingly digitalized world, where Artificial Intelligence is knocking strongly at the door and threatens to replace humans in many tasks. It is precisely in this highly “technological” context that professional trade fairs play a crucial role and help to “humanize” business opportunities, as well as the management and building of interpersonal […]
